DO NOT CLICK PLAY unless you have 18 minutes to spare…
I’m serious. If you’re anything like me, once you start this video, you’ll have a tough time stopping it.
This is a great talk by Simon Sinek:
“People don’t buy what you do. They buy why you do it. The goal is not to do business with everyone who needs what you have. The goal is to do business with people who believe what you believe.”
Read that quote again, but this time substitute out “do business” with… ‘hire people’ …’recruit athletes’ …’do life’, etc. It takes on a new meaning.